The Kernel is offering two classes in the new roster of courses offered by General Assembly London: one on public relations strategy for young businesses and another on entrepreneurial journalism.
General Assembly, the New York campus for technology, design, and entrepreneurship teaching, has arrived in London and is operating out of Clerkenwell’s White Bear Yard. They haven’t done any press around their arrival yet, but we know about their arrival because we, erm, sit next to them.
The Kernel will be offering a number of classes in the coming months on marketing, public relations and entrepreneurial journalism. We’ll also shortly be listing upcoming General Assembly classes on our website.
SELECTED KERNEL CLASSES
1. Attention-seeking techniques for startups
In this fun and irreverent session, one of Europe’s most outspoken tech journalists will give his tips from the other side on how to get your startup noticed by the press. The class will cover the four golden rules of attention-seeking, and how they can be used to market your business without breaking the bank on a public relations agency. We’ll also cover topics like how to catch the attention of tech journalists and bloggers while making sure that your key strategic messages appear in their copy and how to build effective relationships with key media outlets in the first place.
This class is for any aspiring entrepreneur who doesn’t want to pay for traditional PR but wants to uncover the best practices for building a story around their business that is irresistable to the press.
2. Getting entrepreneurial about journalism
Independent journalism can still be a profitable profession. While big media groups are struggling to come to terms with the digital age, sassy and enthusiastic young writers are quietly earning a living by supplementing their expertise with events and consulting services and by building their reputations as connectors and pundits.
The UK’s media landscape is changing at a disorientating pace. But by marrying the attention to detail and respect for accuracy of old media with the agility and liveliness of the blogosphere, there are more opportunities for enterprising writers to make their name and make a living than ever before.
In this class, Milo Yiannopoulos will share his experiences setting up The Kernel, giving you a peek behind the scenes of Europe’s newest technology publication, explaining what’s worked… as well as what hasn’t.
SELECTED OTHER CLASSES
3. Introduction to start-up valuations
How do you value an idea, a team, a company without profits or even revenues? This class will provide students with a set of tools and models used by investors and entrepreneurs to value early stage companies. We will also review how fundraising affects the long-term value, dilution and ownership of a company. You will leave the class with a deeper understanding next time you have a conversation about financing, as well as understand how to quickly value other startups.
4. Web development basics for designers
If you’re a designer working within the web industry, it gives you a big advantage to understand what you can do with the latest technologies available. This class will teach students the ins and outs of CSS3 and jQuery from a practical design perspective. You will learn how to use these techniques to help you get the best out of your designs and help you to become a stronger, more well-rounded designer.
5. Major trends in SEO
Gael Breton and Andrew Masanto
Over the past year, the way Google evaluates and ranks websites has radically changed. The numerous search algorithm updates (“Panda Update”, “Freshness Update”, “Page Layout Update”), Google Plus and the phenomenon of social search invading organic results has led to a complete shift in the way sites are ranked. Many companies have failed to adapt to this change, losing traffic, customers and revenue. The objective of this course is to teach you how to take advantage of these changes to get more traffic. Students will learn about the new Google standards, what’s working today and what does not work anymore in the realm of SEO. Students will aslo gain insight into the cutting edge of SEO and what it takes to get your site ranked. Beginners are also welcome. This class aims to give professionals at all levels the most up to date foundation for understanding SEO.