Do PRs and journalists really hate each other?

Watch Kernel founder Milo Yiannopoulos and Ballou PR’s Colette Ballou discuss the relationship between PRs and journalists in the tech industry.

At the recent Pioneers Festival in Vienna, our own Milo Yiannopoulos took the stage with friend of the Kernel Colette Ballou, founder and president of international high-growth public relations firm Ballou PR, to explore the relationship between public relations and journalism.

The conversation quickly moved on to some useful tips for tech start-ups. When is it right to hire a PR firm? When and how should you approach journalists? And what is news?

Ballou PR has offices in London and Paris and will shortly open an office in Berlin.